The Future of IPTV in Australia — 2025 and Beyond

Growth of Streaming in Australia

Streaming has become the dominant entertainment format in Australian households. Recent data shows that over 85% of Australian homes now subscribe to at least one streaming service, with IPTV subscriptions growing faster than traditional cable and satellite combined. This shift accelerated during the NBN rollout, which brought reliable high-speed internet to regional and metropolitan areas alike.

Statistics

According to industry reports, IPTV adoption in Australia has increased by over 200% since 2020. By 2025, analysts predict that IPTV will account for more than 40% of all paid TV subscriptions in Australia, up from just 15% in 2020. The average Australian household now streams over 25 hours of content per week, with live sports and international channels driving much of this growth.

Key statistics shaping the future:

• Over 12 million Australian households have access to NBN speeds sufficient for HD IPTV streaming
• IPTV subscriptions are growing at 35% year-over-year, compared to 5% for traditional pay TV
• Multi-device streaming (watching on 3+ devices simultaneously) has increased by 180% since 2022
• Regional Australia now accounts for 30% of new IPTV subscriptions, up from 12% in 2020

NBN adoption

The National Broadband Network (NBN) rollout has been the foundation for IPTV growth in Australia. With over 8.5 million active NBN connections and fibre-to-the-premises (FTTP) expanding to more suburbs, Australian households now have the infrastructure needed for seamless IPTV streaming. The shift from ADSL to NBN has enabled consistent HD and 4K streaming that was previously impossible in many areas.

As NBN continues to upgrade existing connections to faster tiers and expand fibre coverage, IPTV providers like Luna Streams can deliver higher-quality streams with lower latency. This infrastructure growth directly correlates with increased IPTV adoption, especially in areas where traditional cable TV was never available. For more on optimising your connection, see our guide on How Much Internet Speed Do You Need for IPTV in Australia?

Why IPTV Is Becoming Mainstream

Several factors are driving IPTV from a niche alternative to mainstream entertainment choice in Australia. Cost savings, content diversity, and the shift toward on-demand viewing have made IPTV the preferred option for millions of Australian households.

Cost

Traditional cable packages like Foxtel can cost $100–$150 per month once sports and premium channels are included. IPTV plans start under $30 per month, offering comparable or superior channel lineups at a fraction of the cost. This price advantage is particularly appealing to families and budget-conscious viewers who want premium content without premium pricing. The elimination of installation fees, equipment rentals, and long-term contracts further reduces the total cost of ownership.

As IPTV providers scale their infrastructure and optimise content delivery, prices are expected to remain competitive while quality improves. This cost efficiency is a primary driver of the shift away from traditional TV. Compare your options in our article: Why Australians Are Switching from Cable TV to IPTV in 2025.

Content

IPTV providers offer access to thousands of channels from around the world, including live sports, international news, movies, and entertainment that aren't available on traditional Australian cable. Unlike cable packages that lock you into predefined channel groups, IPTV allows viewers to customise their channel lists and access content from multiple countries in one subscription.

This content diversity is especially valuable for Australia's multicultural population, who can access channels from their home countries alongside Australian free-to-air and premium content. IPTV also includes extensive video-on-demand (VOD) libraries, combining live TV with on-demand movies and series in a single platform.

On-demand culture

Australian viewers increasingly prefer watching content on their own schedule rather than adhering to broadcast timetables. IPTV platforms integrate live TV with comprehensive catch-up and on-demand libraries, allowing viewers to watch what they want, when they want, on any device. This flexibility aligns with modern viewing habits, where binge-watching and time-shifted viewing are the norm.

The on-demand culture extends to sports as well, with IPTV providers offering match replays, highlights, and multi-angle coverage that traditional broadcasters can't match. This shift toward viewer-controlled content consumption is a fundamental reason why IPTV is becoming mainstream in Australia.

Changes in Sports Broadcasting

Sports broadcasting in Australia is undergoing a transformation, with IPTV playing a central role. Traditional broadcasters are losing exclusive rights as streaming platforms and IPTV providers secure direct deals with sports leagues, offering viewers more choice and better value.

AFL, NRL, F1 streaming trends

The Australian Football League (AFL) and National Rugby League (NRL) are increasingly available through IPTV platforms, with many matches streamed live in HD quality. IPTV providers like Luna Streams offer comprehensive AFL and NRL coverage, including every match, finals, and international competitions that were previously exclusive to Foxtel or Kayo.

Formula 1 racing has seen similar shifts, with IPTV platforms providing live coverage, practice sessions, qualifying rounds, and exclusive behind-the-scenes content. The ability to watch F1 races live or on-demand, with multiple camera angles and commentary options, has made IPTV the preferred choice for motorsport fans.

Key trends in sports streaming:

• Multi-screen viewing: Watch different matches simultaneously on multiple devices
• Enhanced features: Instant replays, slow-motion analysis, and interactive statistics
• Global access: Stream international sports leagues that aren't broadcast in Australia
• Cost efficiency: Access premium sports content without expensive add-on packages

For a detailed comparison of sports streaming options, see our guide: Kayo vs IPTV: Which Is Better for Watching Sports in Australia? and explore Top Sports You Can Watch Live with IPTV in Australia.

The Rise of NBN, 5G & Fibre

Australia's internet infrastructure is evolving rapidly, with NBN upgrades, 5G mobile networks, and fibre expansion creating new possibilities for IPTV streaming. These technological advances are removing the barriers that previously limited IPTV adoption in regional and metropolitan areas.

The NBN continues to upgrade connections from fixed wireless and fibre-to-the-node (FTTN) to fibre-to-the-premises (FTTP), delivering speeds of 100 Mbps to 1 Gbps to more Australian homes. These speeds enable seamless 4K streaming, multi-device households, and low-latency live sports viewing that wasn't possible on older ADSL connections.

5G mobile networks are also transforming IPTV, allowing viewers to stream high-quality content on mobile devices without relying on Wi-Fi. As 5G coverage expands across Australia, mobile IPTV viewing is becoming increasingly viable, especially for commuters and viewers who want entertainment on the go.

Fibre-to-the-premises (FTTP) connections offer the best IPTV experience, with symmetrical upload and download speeds that eliminate buffering and support multiple simultaneous streams. As NBN continues its fibre expansion program, more Australian households will have access to these premium connections, further accelerating IPTV adoption.

These infrastructure improvements mean IPTV providers can deliver higher-quality streams, support more concurrent users, and offer advanced features like cloud DVR and multi-screen viewing. For troubleshooting tips specific to NBN connections, see our guide: IPTV Buffering Fix for NBN Users (2025 Solutions That Work).

Smart Homes & Multi-Device Streaming

Smart home integration and multi-device streaming are defining the future of IPTV in Australia. Modern Australian households expect to watch content on any device, at any time, with seamless transitions between screens. IPTV platforms are evolving to meet these expectations.

Smart TVs are now the primary IPTV viewing device in Australian homes, with Samsung Tizen, LG webOS, and Android TV supporting native IPTV apps. Voice assistants like Google Assistant and Amazon Alexa are being integrated into IPTV platforms, allowing viewers to control playback, search for content, and switch channels using voice commands.

Multi-device streaming is becoming standard, with IPTV providers offering plans that support simultaneous streaming on multiple devices. A typical Australian household might watch IPTV on the living room Smart TV, a bedroom tablet, and a mobile phone simultaneously—all from a single subscription.

Key smart home and multi-device trends:

• Unified experience: Start watching on one device and continue on another without interruption
• Parental controls: Manage content access across all devices from a single dashboard
• Home automation integration: Control IPTV playback through smart home systems
• Personalised profiles: Each family member gets customised channel lists and viewing preferences

For device-specific setup guides, explore our resources: Best IPTV Apps for Smart TVs in Australia and How to Install IPTV on Samsung Smart TV Australia 2025. For families, see our guide on Best IPTV Plans for Families in Australia.

The Role of IPTV Providers Like LunaStreams

As IPTV evolves in Australia, providers like Luna Streams are at the forefront of innovation, delivering reliable service, Australian-first support, and cutting-edge features that shape the industry. Our commitment to legal compliance, customer service, and technical excellence positions us as a leader in the Australian IPTV market.

Luna Streams invests in Australian-optimised infrastructure, with servers positioned close to the NBN backbone to minimise latency and buffering. We provide AEST customer support, ensuring Australian viewers can get help when they need it, in their timezone. Our transparent pricing, flexible plans, and comprehensive device support make IPTV accessible to households across Australia.

Key differentiators that set Luna Streams apart:

• Legal compliance: We operate within Australian copyright guidelines and work with licensed content partners
• Reliability: 99.9% uptime with redundant servers and automatic failover
• Australian support: Customer service available during AEST business hours
• Device compatibility: Support for all major Smart TVs, streaming sticks, and mobile devices
• Transparent pricing: No hidden fees, clear refund policies, and flexible subscription terms

As the IPTV market matures, providers that prioritise legal compliance, customer service, and technical reliability will thrive. Luna Streams is committed to these principles, ensuring Australian viewers have access to premium IPTV service that they can trust. Learn more about choosing a provider in our guide: Best IPTV Providers in Australia Compared (2025 Edition).

Predictions for 2026–2030

Looking ahead, several trends will shape the future of IPTV in Australia through 2030. These predictions are based on current infrastructure growth, consumer behaviour patterns, and technological advances that are already underway.

2026–2027: Infrastructure maturity

By 2026, NBN fibre coverage will reach 90% of Australian households, enabling consistent 4K streaming nationwide. 5G networks will cover all major cities and regional centres, making mobile IPTV viewing mainstream. IPTV providers will leverage this infrastructure to offer advanced features like cloud DVR, multi-angle sports coverage, and AI-powered content recommendations.

2028–2029: AI and personalisation

Artificial intelligence will transform IPTV platforms, with personalised channel recommendations, automated content curation, and voice-controlled navigation becoming standard. IPTV providers will use AI to optimise stream quality in real-time, predict viewing preferences, and create customised channel packages for each subscriber.

2030: Immersive experiences

By 2030, IPTV platforms will support virtual and augmented reality experiences, allowing viewers to watch sports and entertainment in immersive 360-degree environments. Interactive content, where viewers can choose camera angles, access real-time statistics, and participate in live polls, will become commonplace. IPTV will integrate seamlessly with smart home ecosystems, with content recommendations based on household activity patterns.

Throughout this evolution, providers that prioritise legal compliance, customer service, and technical innovation will lead the market. Luna Streams is positioned to be at the forefront of these developments, continuously investing in infrastructure, features, and support to meet the evolving needs of Australian viewers.

Next steps

The future of IPTV in Australia is bright, with infrastructure growth, content diversity, and technological innovation driving adoption across the country. Whether you're considering your first IPTV subscription or looking to upgrade your current service, Luna Streams offers the reliability, support, and features you need to stay ahead of the curve.

Ready to join the future of streaming? Start with our 24-hour IPTV free trial to experience Luna Streams on your devices. Compare our IPTV plans in AUD and explore our blog library for more guides on IPTV in Australia.